LunchboxWax Alameda
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Passionate pros.

Meet Us

Great things happen when you choose to do one thing and do it well. That’s why we believe our LunchboxWax waxologists are the best. They’re committed to their craft and your happiness.


  • Jordan Cassella
    Jordan Cassella Salon Director
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    Jordan Cassella Salon Director

    Originally from the Chicago area, Jordan is well traveled and currently calls California her home. As a 2013 graduate of the San Francisco Institute of Esthetics and Cosmetology, Jordan has gotten a chance to use her license with both hair and skin. With her confidence and compassion, you will feel like Jordan is a long time friend versus just your waxologist. When she is not waxing you can find her catching a show in the city, riding her bike, or enjoying a glass of wine with her two cats!

  • Danae Ayala
    Danae Ayala Salon Manager
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    Danae Ayala Salon Manager

    Originally from Sacramento, Danae moved to the Bay Area in 2016. Prior to waxing, she was a Body Piercer for 10 years. Her love of helping people feel comfortable and beautiful in their skin led her to skin care. When she’s not in the salon, Danae loves to spend her time cooking, admiring gothic architecture, and going to live music gigs.


  • Emely Hidalgo Waxologist
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    Emely Hidalgo Waxologist
  • Natalie Ybarra Waxologist
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    Natalie Ybarra Waxologist

    As a 4th generation Alameda native, Natalie is so excited to fulfill her passion so close to home! After taking several college course in the arts and culinary departments, she realized that she would rather keep them as hobbies and started work as a receptionist at a day spa. Since that first dip into the beauty industry there has been no stopping Natalie, as she attended beauty school and discovered a passion for waxing! When she isn’t helping her guests leave smooth with a smile, Natalie loves to draw, paint, and cook with her family and fiance. Her chow-chow Chewie (named for Star Wars’ Chewbacca) keeps this hometown girl busy as well!

  • Nicole Amidei Waxologist
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    Nicole Amidei Waxologist

    A native of the Sunshine State Florida, Nicole moved to Alameda in 2017 to fulfill her passion in the beauty industry. When she is not making people feel beautiful inside and out, you can catch her on the sidelines of football fields or basketball courts, supporting the Bay Area sports teams with her lil guys. She adores lifting people’s spirit and empowering others. She absolutely adores the Alameda vibe and socializing with locals. "What better place is there to raise a family and do what you love than on a island with great people and a great atmosphere!"

  • Nikki Cassero Waxologist
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    Nikki Cassero Waxologist

    Bio Coming Soon!

  • Rosa Ruiz Waxologist
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    Rosa Ruiz Waxologist

    Rosa has a love affair with makeup, whether she’s experimenting on herself or glamming up a friend! She started waxing while in beauty school and has loved it ever since, earning her license in March of 2017. When she’s not working, Rosa loves to spend time with her family dancing, watching movies, or just sitting and watching the sunset.

  • Sarah Bueno Waxologist
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    Sarah Bueno Waxologist

    Sarah considers waxing a craft and sets out to perfect it! Passionate about her work, she finds it very rewarding and gratifying to be able to help empower others to feel comfortable and confident in their skin. Although she loves helping her guests achieve their hair removal goals, she loves connecting with them just a bit more. Creating a chill, fun, and safe space for her guest is extremely important to her. A Bay Area native, Sarah is proud to call this colorful, cultural melting pot home. In her free time you’ll probably find her exploring and discovering different places through food and nature!

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