Passionate pros.

Meet Us

Great things happen when you choose to do one thing and do it well. That’s why we believe our LunchboxWax waxologists are the best. They’re committed to their craft and your happiness. It’s all they do. Just like we handpick our waxologists, we assemble other experts to make our business run as smooth as your skin after a LunchboxWax Brazilian. That’s pretty smooth.

  • Debi Lane Founder & CEO
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    Debi Lane Founder & CEO

    LunchboxWax CEO Debi Lane showed her entrepreneurial mettle as early as 19, when she opened up her own travel agency. Since that time, she has worked in international sales and marketing and has owned and operated a variety of successful businesses in travel and tourism, recruiting and for the past decade, in the day spa and waxing industry. Now, thanks to Debi’s vision, persistence and resilience, waxing is no longer an after-thought or an add-on at salons and spas. Instead, this self-made entrepreneur channeled her acute business sense and perfected her unique speed-waxing technique to create a chic salon concept devoted singly to the art of waxing. Debi opened her first LunchBOX (A WAXING SALON) in Boise, Idaho, in 2010, quickly followed by two other Idaho salons in Ketchum/Sun Valley and Eagle. With a head-turning brand and industry-revolutionizing vision in tow, she launched the LunchBOX franchise concept in 2013 to offer an empowering business model for other like-minded entrepreneurs who want the freedom of owning a business with the support of proven knowledge and resources.

  • Terrence Groth Chief Operating Officer
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    Terrence Groth Chief Operating Officer

    With 20 years of product and project management experience in his career pocket, Terrence Groth brings a mix of traditional acumen and quick-fire, start-up, boot-strap abilities to LunchBOX. Known for delivering high-quality, cost-effective product execution, Terrence has been an operations leader in both fledgling and Fortune 500 companies and has managed multiple product lines and divisions from conception through the entire lifecycle. His natural inclination to make sense of complex organizational and business planning keeps LunchBOX clipping along at a comfortably chaotic pace when it comes to product and process development, procurement, strategic materials management, manufacturing, distribution and logistics.

  • Lumi Fenesan Corporate Salon Director
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    Lumi Fenesan Corporate Salon Director

    A native Romanian whose independent and curious nature took her to Sun Valley from Bucharest in 2003 shortly after graduating law school, Lumi Fenesan has been with LunchBOX since its inception. Lumi started in 2007 as a salon manager in LunchBOX CEO Debi Lane’s Ketchum/Sun Valley-based day spa before transitioning to salon director for LunchBOX in 2010. In her current role as salon director and lead esthetician, she works to increase the effectiveness and efficiency of salon services and to foster guest relationships.

  • Carrie Morgan Culture & Leadership Director
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    Carrie Morgan Culture & Leadership Director

    Carrie Morgan is an executive coach, business consultant and speaker who assists individuals to leverage personal brilliance, develops teams to leverage powerful collaboration and teaches leaders to leverage intentional leadership for personal fulfillment and organizational success. In addition to editing and co-authoring transformational and self-help books, Carrie has created successful business consulting and executive coaching firms in Seattle and Boise. From these experiences have come several nationally recognized programs and methods for clients such as a restaurant chain with 195 stores in four states, an agency dedicated to reorienting convicted inmates to become productive citizens, and an International Women’s Leadership Project. Carrie is constructing and overseeing leadership development programs for the executive team and LunchBOX franchisees to emphasize the importance of self-awareness, intention, energy and accountability as key leadership strategies.

  • Greg MacMillan Real Estate & Project Manager
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    Greg MacMillan Real Estate & Project Manager

    From Italy, New Zealand and Vietnam to Mexico, Canada and the Bahamas, Greg MacMillan has been around the world and back, and yet there’s still no place he’d rather be than the second floor of LunchBOX Franchise right in the heart of Boise, Idaho. And when it comes to how he spends his days, Greg is what you might call the “ultimate match maker,” helping those with driven, entrepreneurial spirit find the ideal community and location. As real estate and project manager, Greg guides franchisees through the process of opening a salon. If you could split Greg’s professional career right down the middle, you’d see it’s an equal blend of taking care of people in the real estate and franchise industries- but both journeys kept him on the management side, working first for a family franchise with reputable clients like the State of Idaho, Micron, Simplot and Idaho Power and then in commercial real estate. A task master and high-bar setter, Greg received an MBA from Boise State University in 2014 and used his knowledge to volunteer at Boise States Venture College to help budding entrepreneurs run a new or improved idea or concept through a business model gauntlet to identify if there’s a viable market on the other side.

  • Tina Maxwell Quality & Training Director
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    Tina Maxwell Quality & Training Director

    Tina Maxwell had her sights set on LunchBOX as her top choice directly after receiving her esthetician license in 2010. As her goal-centric personality suggests, this Idaho native helped open the first LunchBOX salon and has since been with the team in various ascending roles. In her current position, Tina ensures effective and efficient communication of quality processes and standards. In addition, Tina coordinates and oversees all aspects of training and continued education for LunchBOX franchisees and estheticians. Tina instills proven LunchBOX Speed Waxing methodologies in the growing LunchBOX team and also identifies initiatives and technique trends in the beauty industry to ensure the corporation’s continued relevance and evolution. By the book and from the heart, Tina taps her organizational prowess and ever-growing empathy that was born when she herself was a first-time business owner.

  • Jinell Lanier Waxologist Development Director
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    Jinell Lanier Waxologist Development Director

    New places, new people. That’s Jinell’s thing, thanks to her family’s perpetual (and contagious) travel bug she caught at an early age. Couple that with Jinell’s eclectic work background that proves her belief of life-long education, and she’s built to help build LunchBOX educational programs, materials and support for waxologists. Jinell’s diverse vita includes training and orientation, strategic planning for a national non-profit youth leadership program, managing a project to fully automate a library collection and helping oversee education and sales training for another franchise. She’s even co-published a small weekly newspaper. Through it all, this tenet remains true: Jinell believes learning should be fun, and she believes it still as she empowers LunchBOX waxologists to grow their own “business within the business.”

  • Jamie Dillon VP Marketing
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    Jamie Dillon VP Marketing

    A 20-year marketing veteran, Jamie Dillon has spent the bulk of her career putting pen to paper and crafting messaging in a variety of industries. Shortly after earning a communications and journalism degree, Jamie cut her teeth at weekly and daily newspapers before transitioning to public relations and marketing. She has written for and has helped develop and execute successful marketing campaigns for many organizations, including the nation’s largest tradeshow, marketing agencies, regional business publications, non-profits and startups. She worked as managing editor of two Idaho lifestyle magazines and still dabbles in a little magazine work here and there. Most importantly, she is thrilled to use her words and marketing acumen to help take the LunchBOX brand and story to a national audience.

  • Troy Custer Creative Director
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    Troy Custer Creative Director

    Born when Joy to the World was topping the charts and Jim Morrison was making life’s grand exit in a Paris hotel, Troy Custer was a product of the '70s, a passionate Italian mother, a private investigator father, nuns posing as teachers and a mix of California and Idaho living. Troy sought diversity and a fresh perspective by way of The Art Institute of Seattle and found his way back to his Boise – wide-eyed and poor – to start a graphic design career. In just shy of two decades, this award-winning film director collected business cards from a newspaper, a paper company, a television station, four sports teams, a couple of ad agencies and a network marketing company. Under his own agency, Troy has created websites, music videos, movie scripts and of course, business cards. As LunchBOX’s creative director, Troy is putting Ms. Box in places she’s always wanted to go, helping her to garner national attention along the way. In short, she’s never looked so good.

  • Kari Leeming Product & Design Manager
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    Kari Leeming Product & Design Manager

    Ever since she was old enough to hold a pencil or strong enough to move a dresser, Kari Leeming has been a perpetual doodler and chronic room re-arranger. Even still, this quick-witted task master is drawn to the many facets of design, whether it be fashion, interior, art, graphics or even photography. As product & design manager at LunchBOX, Kari’s indelible stamp and phenomenal flair is woven through the products, the layout and the details that make each LunchBOX salon instantly recognizable and eternally lovely. With a bachelor’s in business management in tow, Kari blends her eye for detail, spatial awareness, sense of what works in the marketplace and what creates the perfect visual vibe to ensure all LunchBOX salon and skin products are of exceptional quality.

  • Cheryl Knobel Distribution Manager
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    Cheryl Knobel Distribution Manager

    Cheryl grew up in Idaho’s Treasure Valley where she developed a love for the outdoors. She spent her early career working for the Forest Service as a fire prevention officer and the U.S. National Park Service as an emergency dispatcher. These experiences helped her create a tremendous sense of accountability and integrity as well as a foundation for logistical knowhow and customer support. After stints in Idaho’s wilderness and in Portland, Oregon, Cheryl moved back to Boise in 2008 where she began working in distribution and inventory management for several companies. Her reputation in the field made her a hand-picked candidate; she was recruited by LunchBOX in June 2015. She brings with her a strong background and desire to see LunchBOX grow by building and developing long-lasting relationships with vendors and franchisees. In this role and with seven years of prior logistics experience, Cheryl evaluates suppliers and manages stock levels, delivery times and transport costs. Her acute eye for detail and natural inclination for efficiency helps her to assess data to evaluate performance and quality and to continually improve processes and business performance, making her a key contributor to LunchBOX operations during early and rapid growth.

  • Natalie Thorson Executive Assistant to CEO
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    Natalie Thorson Executive Assistant to CEO

    Independent and curious to the core, Natalie’s fondest childhood memories are of roaming her Idaho neighborhood with her six siblings. Her strong work ethic and her strong organizational and management skills came into play early when, as a swim teacher in her teens, she was coordinating class schedules, creating curriculum and learning to work with different personalities. Fast forward a few decades and after college, Natalie found herself working for law firms in California and Texas, assisting in various areas of law, including real estate, probate, estate planning and corporate law, and also co-owned and managed a real estate appraisal business. Natalie eventually found her way back to Boise, and most recently worked as a project manager for digital agency. The stars aligned, and now LunchBOX Found + CEO Debi Lane has the honor and pleasure of having Natalie by her side to assist in the daunting-but-exciting schedule befitting the leader of a thriving, young franchise.

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