Meet Us

Neha Bhongale Franchise Success Manager

LunchboxWax’s culture and authenticity of brand is what drew Neha to join this miracle force. With a degree in Technology and Project Management, Neha has worked on a wide range of projects in several domains such as Oil and Gas, Telecommunications and IT. Her foray into the franchise world is an exciting one and being a problem solver at heart, she is ready to tackle every issue, small or big, that comes her way. Playing on her organizational skills and problem solving mindset, she is ready to support Ms. Box and the franchise system to run like a well-oiled machine. Neha loves traveling to far flung locations (hello Tibet!), practicing yoga, meditation and spending time in the great outdoors with her family and friends.

Troy Custer VP Technology

Idaho-raised, art school and real-world educated, Troy has amassed and leveraged a diverse set of skills in his 30-year career by blending his passions for art and technology. Troy has collected business cards from a newspaper, a paper company, a television station, four sports teams, a couple of ad agencies, and two network engineering firms. Under his own agency, Troy has helped build infrastructures for Fortune 500 companies, built websites, music videos, movie scripts, and of course, business cards. As LunchboxWax’s VP Technology, Troy is advancing Ms. Box to the forefront of guest-first retail technology.

Christo Demetriades Chief Operating Officer

Christo Demetriades is a highly successful entrepreneur who has demonstrated exceptional executive leadership spanning a spectrum of international commerce. Through visionary executive leadership, he has created, owned and sold successful businesses in the global arena, utilizing his formidable understanding of international finance, law and business protocol. Underscored by a strong accounting background, Demetriades advances company profitability by analyzing and reducing costs, maximizing revenues or restructuring, when appropriate, to optimize profitability. Over the past 30 years Demetriades has led several franchise companies in the service, restaurant and health & fitness sectors around the world. Joining LunchboxWax Franchise in 2018, Demetriades oversees company operations, fiscal activities and business strategies to meet goals and projections. Specifically, Christo rolls up his sleeves to oversee distribution, construction, real estate, finance and franchise sales teams to make LunchboxWax a leader in the personal services industry.

Natalie Dobbs Legal & Compliance Director

Natalie's strong work ethic and organizational skills came into play early in her teens when she ran a successful swim school, coordinating class schedules, creating curriculum, managing the finances and learning to work with different personalities. After graduating from Utah Valley University she found herself working for law firms in California and Texas assisting in various areas of law, including real estate, probate, estate planning and corporate law. Natalie was a natural fit as Legal & Compliance Director. She has a logical, process-oriented brain and enjoys creating systems that drive efficiency and workflows that streamline processes for future growth. She is a team player with a diverse administrative background. She has a vast business knowledge, which she uses to her advantage when solving problems or completing projects. After working in the tech industry as a project manager and working in law firms the stars aligned and she found herself in Boise working for LunchboxWax. She manages all legal affairs and compliance programs working closely with outside counsel and the executive management team. When she has any spare time she loves spending it with family and close friends, preferably outdoors.

Lumi Fenesan Executive Salon Director

A native Romanian whose independent and curious nature took her to Sun Valley from Bucharest in 2003 shortly after graduating law school, Lumi Fenesan has been with LunchboxWax since its inception. Lumi started in 2007 as a salon manager in LunchboxWax CEO Debi Lane’s Ketchum/Sun Valley-based day spa before transitioning to salon director for LunchboxWax in 2010. In her current role as executive salon director and lead esthetician, she works to increase the effectiveness and efficiency of salon services and to foster guest relationships.

Ashlee Gillespie Marketing Coordinator

A love for a good brand is what drew Ashlee into Lunchbox in 2017. She started as a marketing intern and took on the role of running their social media while at school. After getting a degree in public relations and marketing from the University of Idaho, she returned to home in Boise and knew where she wanted to land post-grad. With skills and experience in marketing and PR campaigns, media relations, social media and a passion for writing, Ashlee is ready to take LunchboxWax’s marketing efforts to the next level as Marketing Coordinator. She believes that the LunchboxWax culture is contributing to her ability to become a successful, independent woman and is driven to be the best version of herself by learning something new everyday. Her ideal day is one filled with music, sushi, a sunset and loved ones.

Kristan Henderson Franchise Development Director

From California to New York, Kristan has built her career off of forming relationships from coast to coast. She is an accomplished sales professional with a history of achievement in capturing new markets and increasing overall profits. As VP Franchise Development, she remains consistent in outperforming our franchise goals and franchisee relations. At her core, Kristan is an expert presenter and negotiator and prides herself on her ability to always follow up. Kristan continues to lead LunchboxWax in the right direction in obtaining new franchising opportunities.

Debi Lane Founder & CEO

LunchboxWax CEO Debi Lane showed her entrepreneurial mettle as early as 19, when she opened up her own travel agency. Since that time, she has worked in international sales and marketing and has owned and operated a variety of successful businesses in travel and tourism, recruiting and for the past decade, in the day spa and waxing industry. Now, thanks to Debi’s vision, persistence and resilience, waxing is no longer an after-thought or an add-on at salons and spas. Instead, this self-made entrepreneur channeled her acute business sense and perfected her unique speed-waxing technique to create a chic salon concept devoted singly to the art of waxing. Debi opened her first LunchboxWax in Boise, Idaho, in 2010, quickly followed by two other Idaho salons in Ketchum/Sun Valley and Eagle. With a head-turning brand and industry-revolutionizing vision in tow, she launched the LunchboxWax franchise concept in 2013 to offer an empowering business model for other like-minded entrepreneurs who want the freedom of owning a business with the support of proven knowledge and resources.

Ginger McNab VP Finance

With roots in Alabama and over 25 years of financial experience gathered, Ginger brings her plethora of expertise into her role as VP Finance. With degrees in accounting and marketing, she first made her mark as an accounting supervisor in Alabama. Wanting to spread her wings, Ginger made her way to Arizona and began to gather multiple managerial and senior roles in the financial world. She prides herself on her exceptional timeliness, always making it a goal to exceed deadline expectations and consistently communicating. With her methods of proven success to ensure accuracy and overall integrity, she brings not only LunchboxWax’s financial efforts, but business efforts as well, to the next level.

Lily McNeil Salon Development Manager

Since the early days of giving makeovers to classmates in grade school, Lily has had a passion for transformation and beauty. She started her career as a waxologist at LunchboxWax’s flagship location in 2015. Her natural leadership skills, ability to coach our unique waxing technique, and passion to drive business in the beauty industry has quickly propelled Lily forward into her role as waxologist development manager. Through her depth and compassion, Lily has an incredible capacity to communicate and relate to waxologists to help them succeed. Along the way, she continues to embrace new projects and contribute to our existing programs.

Carrie Morgan VP Culture & Training

Carrie Morgan is an executive coach, business consultant and speaker who assists individuals to leverage personal brilliance, develops teams to leverage powerful collaboration and teaches leaders to leverage intentional leadership for personal fulfillment and organizational success. In addition to editing and co-authoring transformational and self-help books, Carrie has created successful business consulting and executive coaching firms in Seattle and Boise. From these experiences have come several nationally recognized programs and methods for clients such as a restaurant chain with 195 stores in four states, an agency dedicated to reorienting convicted inmates to become productive citizens, and an International Women’s Leadership Project. Carrie is constructing and overseeing leadership development programs for the executive team and LunchboxWax franchisees to emphasize the importance of self-awareness, intention, energy and accountability as key leadership strategies.

Jinell Pecsek VP Salon Development

New places, new people. That’s Jinell’s thing, thanks to her family’s perpetual (and contagious) travel bug she caught at an early age. Couple that with Jinell’s eclectic work background that proves her belief of life-long education, and she’s built to help build LunchboxWax educational programs, materials and support for waxologists. Jinell’s diverse vita includes training and orientation, strategic planning for a national non-profit youth leadership program, managing a project to fully automate a library collection and helping oversee education and sales training for another franchise. She’s even co-published a small weekly newspaper. Through it all, this tenet remains true: Jinell believes learning should be fun, and she believes it still as she empowers LunchboxWax waxologists to grow their own “business within the business.”

Shaunalee Shipman VP Marketing

Shaunalee has built her career on developing innovative marketing strategies and driving results. As VP Marketing, she brings the attitude of always being up for a challenge. Born and raised in a small town in Colorado, she found inspiration in her intense desire to learn and need to explore. She used that inspiration to drive her career by obtaining skills and experience all across the globe. Shaunalee has developed strategic marketing plans for electronic testing devices, a global fast food franchise, medical infusion pumps and small start-ups. Her success has been built on a highly creative mind for marketing strategy combined with a passion for understanding a business’s underlying needs.

Amber Wendel Corporate Trainer

Born and raised near the banks of Plum Creek (yes, like Laura Ingalls Wilder), Amber enjoyed small-town life from elementary school through college where she got her bachelor’s in psychology. With that degree, she enjoyed three fun, fast-paced years as a preschool teacher where she loved forming meaningful relationships, not only with the children, but the parents who trusted her to enrich their childrens’ lives. Amber has always had a passion for learning and instilling a love of learning in others. Her strengths in the areas of parent rapport and peer mentoring fit well into making new LunchboxWax guests feel comfortable and training new waxologists to do the same.

Kaitlyn Werlinger Training Administrator

Kaitlyn attended CWI for an associates degree in business management. A love for animals and the outdoors, secured Kaitlyn a place in the State Idaho agriculture industry. She worked for the state and an agriculture-based non-profit for 4 years where she sharpened her administrative and organizational skills. Looking to renew a spark of energy she took a leap of faith and landed at LunchboxWax headquarters in downtown Boise, ID. Precision driven, she is helping LunchboxWax grow it's training systems and lending support to her amazing team. She loves her 2 cats, 2 dogs (a Husky & a Border Collie), and many fish. In the summer she enjoys maintaining her garden and patio space. She also enjoys all the recreations Idaho has to offer in all seasons from hiking in the snow covered foothills, to hunting and fishing during the summer and fall in the mountains.

Scott Schubiger VP Franchise Development

Scott has led organizations, both big and small, on a regional, national, and global basis. This experience has largely centered around driving company growth, whether organically or through acquisitions. Scott brings experience from all sides of franchising, with roles at the franchisor, franchisee, and private equity investor level. Scott is a graduate of Bowdoin College, and has a Masters Degree from Springfield College and an Executive MBA from Stevens Institute of Technology. He resides in Morristown, NJ with his wife and three daughters. He is an active volunteer and youth sports coach, served on the Greater Morristown YMCA Board of Directors for nine years, and currently sits on the Economic Advisory Committee for Morris Township.

Rebecca Lueken Construction & Distribution Director

Rebecca has been in the manufacturing industry for over 10 years working with Retail, Service and Chain Franchises across the country regarding the construction and configuration of new spaces, millwork, equipment and seating. She thrives on offering her clients direction and support, working hand-in-hand with Owners, Architects, General Contractors and seeing a beautiful fully finished space. Rebecca recently relocated to the Phoenix, AZ area to join LBW from her hometown of St. Louis, MO. She is having a wonderful time exploring the city; enjoying the incredible sunshine and delightful palm trees while rooting for the Cardinals in the MLB and now the NFL too!