Television Isn't Only Source For Smile-Inducing, Eyebrow-Raising Ads for Sunady's Big Game

Contact: Jamie Dillon
Phone: 866-333-9163, ext. 302


— On the heels of Deflategate, one chic, cheeky waxing salon franchise grabs attention with print campaign —

January 29, 2015, Phoenix, AZ — Deflated balls? Bad. Hairy balls? Even more alarming. That’s the message LunchboxWaxs sending to those gearing up to watch the big game this Sunday, February 1, 2015, at the University of Phoenix Stadium.

See the ad here:

Although this fledgling franchise doesn’t have the million-dollar marketing budget needed for television ads this weekend, LunchboxWax still wants to connect with the discerning, humor-seeking consumers in their first-ever ad campaign to attract an ever-growing market in the waxing industry: men.

This isn’t the first time the Boise-based company has received applause and created “I-see-what-youdid-there” responses with its creative visuals and messaging. Earlier this year, LunchboxWax used a carefully trimmed box hedge to sell franchises. See it here:

The bush ad was denied by many notable publications but was picked up in the summer by Entrepreneur Magazine and ran adjacent to an article entitled, “Funny business: Humor in marketing can humanize, surprise and get people talking.”

After being denied most recently by other magazines, Entrepreneur Magazine agreed to pick it up again – this time on the back cover of the Spring issue of Entrepreneur’s Startups, featuring hottest franchise trends, which drops March 10.

For more on LunchboxWax services, products and locations, visit For franchise information, including investment details and application information, visit Find the company on Facebook, Instagram and Twitter: @LunchboxWax and #lunchboxwax.

“We don’t just wax eyebrows. We raise them – and we’re okay with that,” said LunchboxWax Marketing + Media Director Jamie Dillon. “We understand the value of humor and levity. We believe in it as much as we believe in creating a positive vibe in our salons that makes all of our guests feel welcome, empowered, happy, respected and safe. Cheeky personalities and smart business acumen aren’t mutually exclusive. Oh, and go Seahawks.”

All financial information is as shown in Section 19 of the LunchboxWaxFranchise’s Franchise Disclosure Document (“FDD”) and will be disclosed to potential franchisees during the awarding process. This is not an offer to sell or solicitation of an offer to buy. Offers are only made in states where we have complied with applicable law and an offer to sell or a solicitation of any offer to buy a franchise shall be made solely by a Franchise Disclosure Document