LunchboxWax Signs Agreement for 10 San Francisco Bay Area Locations


Contact: Jamie Dillon
Phone: 866-333-9163, ext. 302

LunchboxWax​ Signs Agreement for 10 San Francisco Bay Area Locations

—Successful small business owner and former hedge fund partner join growing franchise with plans to open first location in early 2015 —

November 12, 2014, Boise, ID — LunchboxWax, known since 2010 for its expertly trained waxologists, chic vibe and viral brand that happily encourages all to “Bare Your Beauty,” announced today its first California location will open in the spring of 2015 in the San Francisco Bay area.

Partners Nicky Barrett Lecher and Peter Lane were exploring the idea of franchising Lecher’s popular art entertainment and instruction studios, The Paint Mixer, in Park City and Salt Lake City, Utah, when Lane learned about LunchboxWax and its desire to expand into the San Francisco Bay Area market by awarding an area agreement for multiple franchises to qualified candidates.

“We’re do-it-yourselfers, but we also understand the appeal of having a group of professionals lead us through the process as we look to expand our business portfolio, “ Peter Lane said of their choice to keep The Paint Mixer a privately owned company and join the growing LunchboxWax franchising team.

“We’re constantly analyzing businesses, be it the brand, the business model, the service, what they could be doing that they’re not, or maybe what they’re doing that we could apply to our own business ventures,” said Lecher. “The first impression at LunchboxWax was powerful. The experience and the staff are first-class. You can tell when a business and a team are exceptional in every regard.”

Lecher and Lane signed an area development agreement with plans to open 10 San Francisco Bay Area locations. The business partners are currently undergoing site selection in Marin County. Other areas identified for future locations include Walnut Creek, Dublin, Palo Alto and San Jose.

“We’re as careful about where we open our salons as we are the people we choose to own the franchises,” LunchboxWax Founder + CEO Debi Lane said. “The Bay Area is one of the premier markets in the world – no matter the business – and has rightfully earned a reputation as a large community of smart, educated every body who lead and shape national consumer choices. This market demands excellence and attention to detail, which is why Peter and Nicky are such a perfectly suited pair to introduce our chic-and-cheeky brand to the area.”

In addition to California, LunchboxWax also has salons open or commitments for franchises in Arizona, Colorado, Idaho, Florida, Georgia, Nevada, New Jersey, Oregon, Texas, Utah and Puerto Rico.

Named in Entrepreneur Magazine’s December 2013 and June 2014 top 10 categories in franchising, LunchboxWax launched its national franchise program in late 2013 to answer growing consumer demand for expertly trained estheticians trained for the sole purpose of speed waxing in an environment that is dedicated to each guest’s comfort.

From December 1, 2012, to November 30, 2013, annual gross revenue for the corporate store in Boise, Idaho, was $488,314.01. The company’s flagship salon operates as a Two-Suite Boutique Box. Most franchises sold will feature a Four-Suite Complete Box configuration.

For more on LunchboxWax services, products and locations, visit For franchisee bios, high-resolution images and specific site-selection information about any of these areas, email Jamie Dillon at

All financial information is as shown in Section 19 of the LunchboxWaxFranchise’s Franchise Disclosure Document (“FDD”) and will be disclosed to potential franchisees during the awarding process. This is not an offer to sell or solicitation of an offer to buy. Offers are only made in states where we have complied with applicable law and an offer to sell or a solicitation of any offer to buy a franchise shall be made solely by a Franchise Disclosure Document.