LunchboxWax: The Making of a Success Symbol

When Debi Lane took her chic-and-cheeky body-waxing salon concept from a private boutique to a large-scale franchise business, she imagined bright, new business owners opening up their own LunchboxWax franchises in thriving, progressive communities.

The first handful of franchisees confirmed her vision, as areas sold quickly, one to a woman with decades in the beauty industry and the other to the former director of women's services in a university in the Pacific Northwest.

Then something happened Lane hadn't predicted: Heavy hitters started knocking on the door. We're talking the kinds of people who enjoy tremendous success as multi-unit franchisees of international brands. We're talking the kinds of places that attract millions of people each year with no-appointment-required hairstyle or have-it-your-way burgers.

So, why are savvy entrepreneurs lining up to be part of the LunchboxWaxWax franchise family?

"Our brand is iconic. It represents what we do with a playful wink and represents our inner verve that fuels a culture of heart-driven, headstrong people who are as interested in taking care of themselves as they are contributing to a greater whole," Lane said. "It makes sense that the symbol that has been the guiding force of our success also draws successful people to it."

During the first year of franchising, six salons opening nationwide to welcome women and men who are mindful about the people and places they choose for personal services. Those numbers more than doubled the second year and repeated the same trajectory in 2016.

"Walk into any LunchboxWax salon, and the competence, confidence and kindness is palpable," said Ed Sheridan, who operates salons in the Northeast with his son Patrick. "The energy resonates and tells this great story. It's natural to want to be a part of it."

As 2017 gets well underway, Lane says the franchise continues to award franchises to a diverse mix of curious, culture-driven professionals — people who want the independence afforded by business ownership and the support of a dedicated team in an industry poised for growth (no pun intended).

She says, "Behind our expertly trained waxologists, thoughtfully designed salons and specially formulated products is an energetic team that guides each franchisee every step of the way."

Learn more about becoming a LunchboxWax franchisee at

This is not an offer to sell or solicitation of an offer to buy. Offers are only made in states where we have complied with applicable law and an offer to sell or a solicitation of any offer to buy a franchise shall be made solely by a Franchise Disclosure Document. All financial information is as shown in Section 19 of the FDD to be disclosed to potential franchisees during the awarding process.