LunchboxWax Joins Upscale Concord, California Retail Center

The Veranda marks the body-waxing franchise’s fourth East Bay location, 31st location in 10 states overall.

LunchboxWax, known for its expertly trained waxologists, chic vibe and emotive brand that happily encourages all to “Bare Your Beauty,” is now open at The Veranda, to serve every body who are mindful about the places they go and people they choose for personal services.

Franchisees, Peter Lane and Nicky Lecher, operate the five-suite salon located in high-end retail district The Veranda (2095 Diamond Boulevard, Suite 145) alongside neighbors such as Whole Foods, City Sports Club and EMC Seafood and Raw Bar.

“The Veranda is a premium retail destination where people can gather for dining, shopping, services and entertainment,” said Ashton Simmons, general manager of The Veranda at CenterCal Properties. “We are dedicated to finding tenants, like LunchboxWax, who provide unique experiences that fit the needs of our guests."

Concord marks the body-waxing franchise’s fourth East Bay location and 31st location nationwide. Lane and Lecher also operate LunchboxWax salons in Alameda, Dublin and Walnut Creek, and are planning to open in San Jose later this year.

“We are thrilled to be expanding in the Bay Area and to be part of the vibrant community of Concord,” Nicky Lecher said.

In addition to California, LunchboxWax also operates in Colorado, Idaho, Florida, Massachusetts, Nevada, New Jersey, Oregon, Utah.

“We’re as intentional about the locations we choose as we are the teams we build, the products and salons we design, and the franchisees we bring on board to grow our business and support our culture of community empowerment,” LunchboxWax Founder + CEO Debi Lane said. “We’re excited to watch our LunchboxWax franchise family continue to grow, and we’re eager, too, to become part of the Concord community.”

Named in Entrepreneur Magazine’s top 10 categories in franchising since December 2013, LunchboxWax launched its national franchise program in late 2013 to answer growing consumer demand for expertly trained estheticians trained for the sole purpose of speed waxing in an environment that is dedicated to each guest’s comfort.

For more on LunchboxWax services, products and locations, visit For franchise information, including investment details and application information, visit

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