Franchising.com - Culture First, LunchboxWax: Truly Open to All Bodies

“David Ogilvy, known as the "Father of Advertising" and someone I truly admire, defines a brand as "the intangible sum of a product's attributes." In my experience as the founder and CEO of LunchboxWax, the strongest brands do that, and also much more. LunchboxWax is among 2018's Top 50 New Franchises, according to Entrepreneur magazine, but at the end of the day, we are in the business of ripping people's hair out. It made complete sense to me to create a playful, smart name that didn't take itself too seriously.”

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