Advocate - An Idaho-Based Waxing Chain is Marketing Itself to Trans Customers

“Getting a wax — especially in the more delicate regions — can leave LGBTQ people feeling vulnerable, particularly if their body doesn’t meet certain expectations or beauty standards. Joshua Collins, a gay man who co-owns several Texas franchises of LunchboxWax — a company hoping to revolutionize the waxing industry through queer inclusion — says the “sad truth is the body waxing industry, outside of LunchboxWax, generally will not service our trans community, or men from the waist down.… People are judged for being [fat], judged for being too skinny, judged for being part of the LGBTQ community, judged for the color of their skin. Enough is enough!”

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