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Is a Waxing Franchise a Profitable Business?

LunchboxWax target markets for growth

Are you ready for a “vaxxed and waxed” summer? Summer is one of the most popular seasons for wax salons, and this year will be no exception. As the vaccines roll out and restrictions loosen, the demand for smooth skin is on the rise.

Body waxing businesses have a high-profit margin with a low overhead cost, making it one of the most profitable services in the personal care space. With growth outperforming other industry sectors, the personal care industry can be lucrative for entrepreneurs seeking a new adventure.

Despite the COVID-19 crisis, the global hair removal market reached $9.8 billion in 2020 and is projected to reach a revised size of $16.9 billion by 2027. That’s a lot of wax!

With an ever-expanding industry and countless growth opportunities, LunchboxWax makes it easy to get in on this lucrative sector. As LunchboxWax franchisee, we provide all of the tools you need to run your own business, including a comprehensive training program, proven marketing strategies and the supplies to operate your business successfully. But just how profitable is a wax franchise?

Growing demand

Body waxing is considered a personal grooming staple as men and women seek a quick, longer-lasting alternative to traditional shaving. And U.S. consumers have increasingly been willing to pay for waxing services.

With a franchise family that spans from coast to coast, LunchboxWax salons are emerging all over the country. Most recently, we announced our entrance into the Atlanta market, with a 3-unit deal. The first location set to make its first appearance in the heart of Metro Atlanta towards the end of 2021 or near the top of 2022.

With opportunities to own the rights to large areas in Chicago, Long Island, Nashville, Atlanta, Miami, Dallas and more, multi-unit investors will find ground floor entries into metropolitan markets not often available with franchises of our caliber. Salons are scalable, with strong unit economics and designed to open 90-120 days after a signed lease.

Reoccurring revenue

Body waxing gives immediate results, and consumers quickly realize the long-term benefits of waxing. The average body waxing customers return for services every five to six weeks, building in repeat business. Wax clients will spend an average of $23,000 on hair removal in a lifetime.

Ease of operation

Unlike other industries that require high amounts of inventory and staff, the key to success in the body waxing industry is simplicity. Given the low inventory and low overhead costs, this is an easy business to add to your franchise portfolio.

At LunchboxWax, our salons are highly profitable, poised to saturate established markets. All team members receive extensive training that sets our guest experience apart from other waxing franchises. Our waxologists enjoy what they do and the career development resources we provide, improving retention and relationships with guests.

We’re heating up this summer! There’s never been a better time to capitalize on our ground floor opportunities in key development areas. Learn more about waxing franchise opportunities with LunchboxWax.